Venice Chamber Lights Up the Venice Sign in Rainbow Hues to Celebrate Pride Month

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June 04, 2019

Venice, CA. May 30, 2019 – The Venice Chamber of Commerce is strongly in support of our LGBTQ members and the wider LGBTQ community. The historic Venice Sign will be lit up in rainbow hues during the month of June to celebrate diversity and equality for all. This year also marks the 50th anniversary of the Stonewall Riots, and the Venice Chamber is proud to join in on commemorating a key moment in the fight for inclusion and LGBTQ rights.

Photo by George Francisco, Venice Chamber of Commerce President


The Venice Sign, a federally registered trademark of the Venice Chamber of Commerce and Venice’s most iconic symbol, attracts thousands of tourists to Venice. In 2007, the Venice Sign Restoration Project recreated and installed the contemporary version of this historic sign.  Since that time, the Venice Chamber has been responsible for maintaining the sign and for protecting its trademark. Today this lasting legacy is restored across Windward Avenue as a tribute to the celebrated Venice of years past and a modern day gateway to the world famous Venice Beach. Continuing year-round, the Venice Chamber of Commerce, through programs and events, raises funds to support the maintenance of the Venice Sign. Those interested in adopting a bulb or donating can go to

The Venice Chamber of Commerce is an organization of business leaders who actively serve as advocates for the ever-growing Venice business community. Through dynamic networking events and diverse committees, we support the interests of area businesses and contribute to improving the vitality of the local economy; positioning Venice as the “creative soul” of Los Angeles. To learn more about the Venice Chamber, visit



Donna Lasman, CEO
(310) 822-5425